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hundreds
of smaller companies are promised a wealth of new services.
Yet
every user’s daily experience with mobile phones is one of
calls breaking up or off, poor voice quality, dull WAP
services, and patchy network coverage. There are innumerable
questions raised both by technology and by what consumers
will actually want and pay to use. What services may be
offered at what price and when? Which services are most
likely to be embraced by the consumers? How will wireless
data technology impact on both companies and individuals?
What new business opportunities will arise from mobile
commerce? What are the risks? What lessons have the early
experiments taught? What will be the future shape of
handheld wireless devices? Is WAP dead? How did Japan’s
DoCoMo build I-mode into a service used by over 20 million
people? Will location-based, ‘contextual’ services be
the ultimate convenience – or the worst privacy nightmare?
How vulnerable to viruses and hackers is the wireless world?
The
author was the European Editor of the Industry Standard, has
worked as an Internet columnist for the New York Times and
held political and business editorial positions for several
magazines and newspapers in Europe. He has also co-founded
two Internet services companies and has been a director of
internet strategy at the World Economic Forum (the ‘Davos
Forum’).
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